Where is AI creating competitive advantage in our sector now?
Understand the shifts that matter and what they mean for your business.
Friyay helps boards understand what AI means for their business, examine their exposure, and make clear strategic choices.
We bring specific competitive examples and practical business implications into a facilitated conversation that ends with a decision, agreed priorities, or a clear mandate.
Also available: one-on-one director coaching and board AI training workshops.
A decision, agreed priorities,
or a clear mandate.
Understand the shifts that matter and what they mean for your business.
Examine AI-related risks, strategic blind spots, and assumptions that need challenging.
Identify the choices that need the board’s attention today and in the next quarter.
Explore how AI could change the value you create, the work your people do, and the way you serve customers.
A useful board conversation starts with specifics. We bring examples of where AI is changing competition and connect them to your organisation’s strategy.
Together, we examine the opportunities, challenge assumptions, and prioritise what deserves action.
Make sense of the macro trends through their implications for your sector and business.
01 / 04Make sense of the macro trends through their implications for your sector and business.
Explore where AI could create enterprise value, where your strategy has blind spots, and what needs to change.
Identify practical opportunities for the next 12 months. Look for the smallest starting points with the greatest potential impact.
Agree what should happen next and what the board needs from management to move forward.
There is a “discovering fire” moment when a director uses AI on something that matters to them and sees its potential firsthand.
That experience gives them a stronger basis for questioning assumptions, assessing opportunities, and challenging management’s thinking.
Individual sessions built around a director’s questions and work. Develop practical understanding through using AI, testing its capabilities, and recognising its limitations.
Discuss coachingHands-on learning that gives directors a shared foundation for discussing AI and its implications for the business.
Discuss a workshopBoth services can be booked independently or used to prepare directors for a board working session.

Gareth Rydon, Friyay co-founder, coaches directors of Australian ASX 200 companies one-on-one.
That experience shapes these sessions: the questions we explore, the examples we bring, and the emphasis on making AI specific to the business.
Tell us what is on the agenda and what you want the board to leave able to decide or do.