Friyay · AI training & coaching
Practical AI skills, taught by someone who builds with it every day.
Gareth Rydon, co-founder of Friyay, Australia's first generative AI studio, runs AI training workshops and 1:1 executive coaching for leaders and teams who want to actually use AI — not just hear about it.
Most teams adopt AI fast. Using it well is the part nobody plans for. Everyone gets access almost overnight — a few people are already fluent, most have barely started. That gap is where the cost hides: inconsistent quality, duplicated effort, and a tool capable of far more than it's actually being asked to do.
What AI can do unsupervised has roughly doubled every seven months for years. A single workshop teaches a snapshot — this keeps your team moving at the same pace as the tools.
What's on offer
Not a single session. A rhythm.
Foundations to get everyone on the same page, an ongoing cadence that keeps pace as the tools improve, and 1:1 coaching for going further. Indicative pricing below for each layer — every engagement is still scoped to the room or the person, with the final quote confirmed in a discovery call.
AI Training Workshops
Hands-on sessions for teams and organisations, in-person or webinar. Paced for a real room — wide confidence ranges, mixed roles, no jargon. Participants leave with prompts and workflows they can use that day, not slides they'll forget.
1:1 AI Executive Coaching
Ongoing coaching for individuals who want AI built into how they actually work — strategy, drafting, decision support, and the judgement calls in between. Tailored to the realities of your role, not a generic overview.
The foundation
Everyone starts from the same page
A practical introduction that gives everyone in the room the same starting point — and the confidence to use AI in their day-to-day work. Delivered as a short, paired series: one session to build the mental model, a second to put it to work on real tasks.
Foundations
- Shift from treating AI like a search engine to briefing it like a capable new team member.
- Know where to reach for it in the tools you already use, and when a standalone chat is the better choice.
- Leave able to write a clear brief, add context, give examples, and review the output with confidence.
In Practice
- Apply the foundation to a real task from your own role, live in the session.
- Share what's worked since session one — building team confidence and peer learning.
- Leave with practical use cases to keep building on.
Between sessions, participants apply what they've learned to a real task — so the second session starts with practical experience, not theory. That peer-to-peer momentum is what outlasts any single training event.
The ongoing rhythm
Four ways we keep the momentum going
Once everyone shares a foundation, the programme builds in four connected layers — from the whole business down to the individual. Each serves a different purpose; together they build AI capability across the organisation without demanding large blocks of anyone's time.
Company-wide quarterly sessions
- Keeps the whole group moving at the same pace as the tools keep changing.
- New starters stay current, not left to catch up on their own.
- Reinforces habits and introduces new capability each quarter.
AI Champion sessions
- Builds deeper capability in the people best placed to support others.
- Champions bring real use cases from across the business into the session.
- Creates a peer-learning engine that multiplies the impact of formal training.
Department-specific workshops
- Moves a team from understanding AI to using it for the work they actually do.
- Built around the tools and tasks that team already has — not hypothetical scenarios.
- Each team leaves with use cases embedded in their real workflow.
Executive & high-impact user coaching
- Built entirely around one person — their role, their tools, their real tasks and goals.
- Best suited to senior leaders and high-impact individuals whose time is valuable.
- Proven at the most senior levels — delivered to board chairs of ASX 200 companies and multiple C-suite leaders.
The goal isn't more training. It's building AI capability that keeps compounding on its own — your people driving it day to day, me supporting from outside.
Trusted by
From board chairs of ASX 200 companies to teams just getting started — including:
What people say
From people who've done the sessions.
Gareth's AI coaching was practical, clear and genuinely relevant to my work as an EA. He tailored the session to the realities of executive support and gave me specific guidance I could apply immediately, without jargon or a generic overview.
Gareth has been an absolutely spectacular human… he actually helped me understand AI better and helped me co-facilitate workshops that I now run on my own… I couldn't recommend him highly enough for teaching you how to best use AI and/or helping you implement new AI technologies into your business.
My sessions with Gareth gave me a practical foundation for thinking about AI strategically, not just as a productivity tool. As a CEO, that distinction matters and the coaching delivered it.
Gareth kept everything practical and relevant. Real tools, real workflow, directly applicable to how we work. Our team left with the skills and the mindset to actually use AI with confidence.
I came to Gareth's coaching as a lawyer with one goal: save time in preparing for and running cases without taking on data risk. What I didn't expect was how much more broadly my practice could be improved by AI and how transformative it has been. Through Gareth's coaching I have built an AI-powered workflow for conferences which generates meeting transcripts, summaries and action items and automatically syncs them to my Dropbox, I now have an AI assistant managing my files, billings and performing other tasks, and I use Claude on a daily basis for my cases. Each session with Gareth has built on the last and the progress has been substantial and life changing.
I started coaching with Gareth as a board member who understood AI mattered but wasn't embedding it in my work. Six months later I use Claude two or three times every day for board paper preparation, strategic analysis, and research. His coaching gave me a practical framework I could apply immediately to complex governance work.
Ready to talk about what this looks like for your team?
Register your interest and I'll be in touch to find a time — we'll confirm the exact scope and price for your team in that conversation.