Hey, we're Friyay.
We help enterprise sales teams handle 10x more conversations without 10x more headcount.
We built this because we kept seeing the same problem: Companies with great products, solid pipelines, and sales teams that couldn't keep up. The answer was always "hire more people." Which worked until it didn't.
We're operators who got tired of watching capacity limit growth. So we built a different solution.
Why we exist
Most companies solve capacity problems by adding people. That works — but it doesn’t scale efficiently.
Revenue teams need more conversations. Not necessarily more people having every one of them.
Your team can't respond to leads at 8pm. They can't reach 30,000 dormant contacts. They can't qualify every inbound inquiry while they're in meetings. But they don't have to.
We handle the conversations that don't require deep human expertise – via SMS, at scale, continuously optimised. Your team focuses on the conversations that truly need them: The complex deals, the strategic relationships, the closing.
That's operational leverage. That's how you grow 40% without hiring 40% more people.
Our mission: Enable revenue growth without proportional headcount growth.
How we think about this
We're not building software you manage. We're delivering a service that works.
- Service, not softwareYou don't configure our platform. You don't optimise your campaigns. You don't manage our system. We do all of that. You show up to qualified meetings.
- Optimisation mindsetWe handle 100,000+ enterprise conversations monthly. We see what works. Which opening lines get responses. Which objections signal buying intent. Which conversation flows book meetings. We apply that learning to every campaign we run.
- Results-focusedWe don't get paid to send messages. We get paid when conversations happen. Our incentives align with yours: more qualified meetings, better conversion rates, actual pipeline.
- Human-centered, scaled through AIWe use AI to have intelligent conversations at scale. But the design is human-centered. The optimisation is driven by what actually converts. The handoff to your team is seamless. Technology serves the outcome, not the other way around.
Who we are
Sha-mayne Chan, Co-Founder
Sha-mayne brings three decades of experience from graphic design to strategic innovation. Her journey from pre-computer design to leading AI-powered business transformation shapes how Friyay approaches problems: design-led, human-centered, focused on outcomes that matter. At Friyay, she's solving the capacity bottleneck that limits enterprise growth. Her philosophy: Solve complex problems with elegant systems.
Ben Dunn, Co-Founder
Ben brings expertise from financial services, digital marketing, and AI transformation to scaling enterprise conversation capacity. At Friyay, Ben focuses on helping revenue leaders achieve aggressive growth targets without hiring battles. He bridges the gap between cutting-edge conversation AI and the real-world constraint every VP Sales faces: not enough capacity.
Gareth Rydon, Co-Founder
Gareth's path through corporate innovation, startup ecosystems, and emerging technology has led to his focus on making enterprise sales operations actually work at scale. At Friyay, Gareth designs conversation systems that feel human but scale like software. His driving belief: Technology should multiply human capacity, not replace human judgment.
Where we're going
Right now, we handle SMS conversations at enterprise scale. That's where we're best-in-class.
- Multi-channel expansionWe're building toward multi-channel: LinkedIn, voice, email. Every conversation channel that doesn't require deep human expertise should be infrastructure—always there, always working, handling everything until a human is actually needed.
- The visionThe bottleneck for revenue growth shouldn't be human capacity. It should be market size.
If this resonates
We work with enterprises that need aggressive revenue growth but can't (or won't) scale headcount proportionally. If your board wants 40% growth and you need pipeline now, not six months from now when new hires are ramped—we should talk.
Book a demo
See how AI-powered conversations can transform your sales pipeline.