Customer Reactivation
Your best prospects already know you. They've just gone quiet.
Every business has a database full of customers who bought once and disappeared. You already paid to acquire them. Reactivating one costs a fraction of finding a new one. Until now, reaching them all was simply not practical.
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Your numbers
Change the numbers below to match your business.
Reactivated Customer Revenue
Accounts back2,356
1st month revenue$1,178,000
Annual revenue once they're buying again$14.1m
How Friyay solves it
- Identifies dormant customers by recency, value, and purchase pattern
- Initiates personalised two-way conversations at scale without your team lifting a finger
- Qualifies intent and routes the ready-to-buy ones directly to your sales team
What changes
Dormant customers sit untouched because no team has time to work a database of thousands.
Every lapsed customer receives a personalised outreach within days, not months.
Across reactivation campaigns, 40% of contacted customers respond and 20% convert to a booked appointment — compared to 2–3% on a typical email campaign.
The technology behind this solution
Every Friyay application runs on the same platform — these are the capabilities that power this one.
See what's sitting
in your database.
Book a discovery audit and we'll show you exactly how much dormant revenue your business is sitting on.