Hit revenue targets without destroying your margins.

Your CEO wants 40% growth. Your board wants maintained or improved margins.

Those two things usually don't happen together.

Unless you find a way to scale revenue without proportionally scaling costs.

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Here's the financial reality you're managing:

Revenue growth comes with cost growth. Every $1M in new revenue traditionally requires $300K-400K in incremental sales & marketing spend. That's the model. That's what your historical data shows.

Headcount is your biggest cost driver. Each new SDR: $80K salary + 30% benefits & overhead = $104K. Each new closer: $150K+ fully loaded. To grow revenue 40%, you're looking at $2M+ in new headcount.

Your margins can't absorb that. The board wants growth and healthy EBITDA. Adding $2M in costs to generate $8M in revenue doesn't impress anyone.

Traditional sales automation doesn't solve it. You've tried the email tools. The dialer systems. The CRM automation. They're cheap, but they don't actually replace headcount or generate meaningful pipeline. You need something that genuinely changes the cost structure. Not just incrementally improves it.

How Friyay solves it

We change your sales capacity economics. As a service.

Fraction of headcount cost
$300K annually for conversation capacity equivalent to 10-15 SDRs. Compare that to $1M+ to hire them.
Predictable OpEx
$7.10 per conversation. Fixed, predictable, controllable. No salary increases. No unexpected attrition costs. No benefits inflation.
Immediate ROI
Week 1 deployment. Week 2 qualified meetings. Month 1 measurable pipeline. No 6-9 month ramp period where you're paying costs without seeing returns.
Better unit economics
Cost per conversation: $7.10 vs. $20-25 for SDR-generated conversations. Cost per qualified meeting: ~$250 vs. ~$2,000 with traditional SDR teams.

Result: Revenue growth that improves your margins instead of compressing them.

How it works for CFOs

Four things happen:

1
Week 1: Financial deployment
We deploy. Your financial exposure: $25K-30K per month, cancellable with 30 days notice. Compare that to hiring one SDR ($80K annual commitment + severance risk).
2
Month 1: ROI evidence
Measurable pipeline generation. Qualified meetings booked. You're seeing actual output for controllable cost.
3
Quarter 1: Unit economics improvement
Your cost per qualified meeting drops 50-75%. Your sales & marketing efficiency improves. Your CAC starts declining.
4
Year 1: Margin expansion
You hit revenue targets while improving EBITDA margin. The board sees growth and profitability. That's what gets companies valued higher.

Timeline: Financial impact visible in month one. Full-year margin benefit by Q4.

What you get

Cost efficiency
$300K annual cost vs. $1M+ to hire equivalent SDR capacity. That's 70% savings for the same output.
Margin protection
Revenue growth that doesn't compress margins. Your EBITDA as percentage of revenue improves, not declines.
Predictable unit economics
Cost per conversation: $7.10 (fixed). Cost per qualified meeting: ~$250 (vs. $2,000 traditional). Cost per closed deal: Scales with your close rate. No surprises. No budget overruns.
Balance sheet advantage
OpEx, not CapEx. Service expense, not headcount. Better financial metrics for valuation.

The financial comparison

Hiring 10 SDRs to scale revenue
Base salary: 10 x $80K = $800K. Benefits & overhead (30%): $240K. Total fully loaded: $1.04M annually. Ramp time: 3-6 months (costs without output). Attrition: Lose 2-3 per year, start over. Severance exposure: $160K-240K if you need to cut.
Friyay
Annual cost: $300K. Ramp time: Week 1. Attrition: Zero. Severance exposure: Zero. Total cost: $300K. Net savings: $740K annually. That's $740K that flows directly to EBITDA instead of being consumed by headcount.

Margin impact model

Traditional approach
Scenario: Grow from $20M to $28M revenue (40% growth). Add $2M in sales & marketing costs (mostly headcount). Current costs: $6M (30% of revenue). New costs: $8M. New revenue: $28M. Sales & marketing as % of revenue: 28.6%. EBITDA impact: Marginal improvement at best.
With Friyay
Add $300K for Friyay. Current costs: $6M (30% of revenue). New costs: $6.3M. New revenue: $28M. Sales & marketing as % of revenue: 22.5%. EBITDA improvement: 750 basis points. On $28M revenue, that's $2.1M additional EBITDA vs. traditional approach. At a 5x EBITDA multiple, that's $10.5M in additional company valuation.

CAC efficiency

Current state (typical)
Fully loaded SDR cost: $104K per year. Conversations per SDR: 2,500 per year. Meetings booked: 100 per year per SDR. Customers acquired: 20 per year per SDR. CAC (SDR cost only): $5,200 per customer.
With Friyay augmenting
Friyay cost: $300K annually. Conversations: 50,000 per year. Meetings booked: 1,000+ per year. Customers acquired: 200+ per year. CAC (Friyay cost only): $1,500 per customer. Your CAC drops 71%. Your LTV:CAC ratio improves dramatically. Your business becomes more valuable.

Proof

Cost per conversation: $7.10

Industry benchmark for fully loaded SDR: $20-25 per conversation. That's 65-72% more cost-efficient.

Client example: $270K revenue from $21K spend

Database reactivation campaign. 12.9x ROI in month one.

100,000+ conversations monthly across 12 clients

Enterprise-proven at scale. This isn't experimental. It's how leading companies are already changing their cost structure.

55.9% response rates, 22.9% conversion

Better performance metrics than traditional SDR teams (20-30% response, 2-5% conversion). Better outputs for lower costs.

Financial risk profile

Hiring SDRs
High upfront commitment ($80K-100K+ per person). Long payback period (6-9 months to productivity). Severance exposure if they don't work out. Benefits inflation risk (3-5% annually). Attrition replacement costs.
Friyay
Low initial commitment ($25K-30K per month). Immediate productivity (week 1). 30-day cancellation (minimal exposure). Fixed per-conversation pricing (no inflation). Zero attrition risk. From a CFO risk perspective, this is a no-brainer.

Most relevant solutions for you

Outbound Prospecting

Generate pipeline at $6 per conversation vs. $25 with SDRs. Same output, 76% lower cost. Learn More

Database Reactivation

Monetise assets you already own. Zero acquisition cost. Pure margin expansion. Learn More

Customer Retention

Reduce churn by 50%. Every retained customer costs 5-7x less than acquiring a new one. Learn More

Common questions

Your board wants revenue growth. They also want healthy margins.

Every quarter you achieve growth by just adding headcount, you're compressing margins and making the business less valuable. Every month you operate at current CAC levels when you could be 70% more efficient, you're leaving money on the table. Or: you deploy Friyay, improve your unit economics, hit your growth targets, and expand margins simultaneously.

Book a demo

See how AI-powered conversations can transform your sales pipeline.