Friyay

Your SDR team can't keep up. We handle the volume.

You're trying to build pipeline with 3 SDRs. You need 10.

But you can't hire 7 more people. Not fast enough. Not good enough. And even if you could, they'd take 4-6 months to ramp.

Your pipeline numbers are due next quarter, not next year.

Here's what you're actually dealing with:

You can't hire fast enough. Good SDRs are hard to find. Great ones get multiple offers. Your req has been open for two months and you've interviewed five people who weren't a fit.

Ramp time kills momentum. Even when you hire someone good, they need 3-4 months before they're productive. Meanwhile, your targets don't pause.

Management overhead grows exponentially. 3 SDRs are manageable. 10 SDRs? That's coaching, 1-on-1s, performance reviews, escalations, and hoping they don't quit right when you've finally got them trained.

Your current team is maxed out. They're working leads. Following up. Booking meetings. They can't just "do more." They're already at capacity. And while you're trying to hire and ramp and manage, your target list keeps growing. Your dormant database sits untouched. Your inbound leads pile up. You know where the pipeline should come from. You just don't have the capacity to build it.

How Friyay solves it

We give your SDR team 10x capacity without 10x hiring. As a service.

  • Immediate capacity
    No recruiting. No interviews. No offer negotiations. We deploy in days. Your pipeline building starts this week.
  • Zero ramp time
    We've already had 100,000+ enterprise conversations. We know what works. We start with proven playbooks, then optimise for your specific market.
  • Continuous availability
    We work 24/7. Inbound lead at 2am? We respond. Weekend inquiry? We handle it. Your team sleeps. We don't.
  • No management overhead
    We don't need coaching. We don't need performance reviews. We don't quit after 18 months. You focus on strategy and your top performers. We handle the volume.

Result: Your SDRs focus on high-value accounts. We handle everything else.

How it works for SDR leaders

Four things happen:

  • 1
    Week 1: Deployment
    You tell us your target lists, your qualification criteria, your ideal customer profile. We integrate with your systems and go live.
  • 2
    Week 2: Volume starts flowing
    We're handling inbound qualification, database reactivation, outbound prospecting at scale. Your team's capacity just multiplied.
  • 3
    Month 1: Pipeline impact
    Qualified meetings flowing to your closers. Your SDRs focusing on complex deals and strategic accounts. We're handling the volume work.
  • 4
    Month 3-6: Team augmentation at scale
    We're reaching thousands of prospects your team didn't have time for. Booking hundreds of meetings. Your 3-person SDR team now has the output of 15-20 people.

Timeline: You see capacity gains immediately. Pipeline impact in week two.

What you get

  • Team augmentation without hiring
    Keep your 3 SDRs focused on strategic accounts and complex deals. We handle the volume — dormant database, routine outbound, inbound qualification.
  • 24/7 coverage
    47% of our conversations happen outside business hours. We're capturing leads and booking meetings while your team is offline.
  • Qualified pipeline delivered
    We don't just book meetings. We qualify them. Budget confirmed. Timeline verified. Decision-maker identified. Your closers only see real opportunities.
  • Predictable capacity
    Need 100 meetings this month? We book them. Need 200 next month? We scale. No headcount constraints. No "sorry, we're at capacity."

The capacity math

  • Your current team
    3 SDRs at $70K each = $210K salary. Fully loaded: $273K (with benefits, overhead). Conversations per SDR: 2,500 per year = 7,500 total. Meetings booked: 500 per year (20% conversion). Capacity constraint: Can't scale without hiring.
  • With Friyay augmenting
    Keep your 3 SDRs: $273K. Add Friyay: $300K annually. Total cost: $573K. Conversations: 7,500 (SDRs) + 50,000 (Friyay) = 57,500 total. Meetings booked: 500 (SDRs) + 1,000+ (Friyay) = 1,500+ total. You just tripled your meeting output for roughly the cost of hiring 4 more SDRs (who wouldn't be productive for 4-6 months anyway).

VS. Hiring more SDRs

  • Hiring 7 more SDRs to get to 10 total
    Salary: 7 x $70K = $490K. Fully loaded: $637K (with benefits, overhead). Time to recruit: 3-6 months (best case). Time to productivity: 3-4 months per person. Time to full team productivity: 6-9 months total. Management overhead: Doubles or triples. Attrition risk: Lose 2-3 per year, start over. Total cost year one: $637K + recruiting + your time.
  • Friyay
    Cost: $300K annually. Time to deploy: Week 1. Time to productivity: Week 1. Management overhead: Zero. Attrition risk: Zero. Total cost year one: $300K. You save $337K+. And get capacity in weeks instead of months.

Proof

International Removalist: 847 conversations in 3 months

Their SDR team of 3 couldn't scale fast enough. We augmented them with SMS outbound at scale. Result: 847 meaningful conversations in 90 days. 68% qualification rate. Their pipeline tripled without adding headcount.

55.9% response rates

Industry average for SDR outbound: 20-30%. We get 55.9% because we're having SMS conversations that get responses, not sending emails that get ignored.

22.9% conversion to qualified meetings

Industry average: 2-5%. Better conversations = better qualification = better pipeline.

47% of conversations happen outside business hours

Weekend inquiries. After-hours leads. Times when your team is offline but prospects are researching. We capture all of it.

Typical results

Capacity multiplication: 3-5x

Your 3-person team now has the output of 10-15 SDRs. Without the hiring, ramp time, or management overhead.

Meeting volume: 2-3x increase

More conversations = more qualified meetings. Your closers' calendars stay consistently full.

After-hours capture: 47%

Nearly half your leads come in outside business hours. We catch all of them. Your team never misses an opportunity because of timing.

Qualification accuracy: 85%+

We ask the right questions. Your closers only take meetings with people who are actually qualified.

Most relevant solutions for you

Outbound Prospecting

Scale your outbound without scaling your team. Reach your entire target list, not just what your 3 SDRs have time for. Learn More

Inbound Response

8-second response time, 24/7 coverage. Never miss a lead because your team is offline or in meetings. Learn More

Appointment Booking

We qualify thoroughly and book meetings directly. Your closers only see qualified opportunities. Learn More

Common questions

Your pipeline targets aren't getting smaller. Your timeline isn't getting longer.

Every week you spend trying to hire SDRs is a week you're not building the pipeline you need. Every lead your team doesn't have time to follow up on is an opportunity your competitors are capturing. Or: you deploy Friyay this week, 10x your capacity, and start hitting your numbers.

Book a demo

See how AI-powered conversations can transform your sales pipeline.

We use cookies to improve your experience and analyse site traffic. By clicking 'Accept', you consent to our use of cookies. Learn more