Friyay

Your SDR team can't keep up. We handle the volume.

You're trying to build pipeline with 3 SDRs. You need 10.

But you can't hire 7 more people. Not fast enough. Not good enough. And even if you could, they'd take 4-6 months to ramp.

Your pipeline numbers are due next quarter, not next year.

Here's what you're actually dealing with:

You can't hire fast enough. Good SDRs are hard to find. Great ones get multiple offers. Your req has been open for two months and you've interviewed five people who weren't a fit.

Ramp time kills momentum. Even when you hire someone good, they need 3-4 months before they're productive. Meanwhile, your targets don't pause.

Management overhead grows exponentially. 3 SDRs are manageable. 10 SDRs? That's coaching, 1-on-1s, performance reviews, escalations, and hoping they don't quit right when you've finally got them trained.

Your current team is maxed out. They're working leads. Following up. Booking meetings. They can't just "do more." They're already at capacity. And while you're trying to hire and ramp and manage, your target list keeps growing. Your dormant database sits untouched. Your inbound leads pile up. You know where the pipeline should come from. You just don't have the capacity to build it.

How Friyay solves it

We give your SDR team 10x capacity without 10x hiring. As a service.

  • Immediate capacity
    No recruiting. No interviews. No offer negotiations. We deploy in days. Your pipeline building starts this week.
  • Zero ramp time
    We know what works. We start with proven playbooks, then optimise for your specific market.
  • Continuous availability
    We work 24/7. Inbound lead at 2am? We respond. Weekend inquiry? We handle it. Your team sleeps. We don't.
  • No management overhead
    We don't need coaching. We don't need performance reviews. We don't quit after 18 months. You focus on strategy and your top performers. We handle the volume.

Result: Your SDRs focus on high-value accounts. We handle everything else.

How it works for SDR leaders

Four things happen:

  • 1
    Week 1: Deployment
    You tell us your target lists, your qualification criteria, your ideal customer profile. We integrate with your systems and go live.
  • 2
    Week 2: Volume starts flowing
    We're handling inbound qualification, database reactivation, outbound prospecting at scale. Your team's capacity just multiplied.
  • 3
    Month 1: Pipeline impact
    Qualified meetings flowing to your closers. Your SDRs focusing on complex deals and strategic accounts. We're handling the volume work.
  • 4
    Month 3-6: Team augmentation at scale
    We're reaching thousands of prospects your team didn't have time for. Booking hundreds of meetings. Your 3-person SDR team now has the output of 15-20 people.

Timeline: You see capacity gains immediately. Pipeline impact in week two.

What you get

  • Team augmentation without hiring
    Keep your 3 SDRs focused on strategic accounts and complex deals. We handle the volume — dormant database, routine outbound, inbound qualification.
  • 24/7 coverage
    40% of our conversations happen outside business hours. We're capturing leads and booking meetings while your team is offline.
  • Qualified pipeline delivered
    We don't just book meetings. We qualify them. Budget confirmed. Timeline verified. Decision-maker identified. Your closers only see real opportunities.
  • Predictable capacity
    Need 100 meetings this month? We book them. Need 200 next month? We scale. No headcount constraints. No "sorry, we're at capacity."

VS. Hiring more SDRs

  • Hiring 7 more SDRs to get to 10 total
    Salary: 7 x $70K = $490K. Fully loaded: $637K (with benefits, overhead). Time to recruit: 3-6 months (best case). Time to productivity: 3-4 months per person. Time to full team productivity: 6-9 months total. Management overhead: Doubles or triples. Attrition risk: Lose 2-3 per year, start over. Total cost year one: $637K + recruiting + your time.
  • Friyay
    Cost: $300K annually. Time to deploy: Week 1. Time to productivity: Week 1. Management overhead: Zero. Attrition risk: Zero. Total cost year one: $300K. You save $337K+. And get capacity in weeks instead of months.

Common questions

Your pipeline targets aren't getting smaller. Your timeline isn't getting longer.

You deploy Friyay this week, 10x your capacity, and start hitting your numbers.

Book a demo

See how AI-powered conversations can transform your sales pipeline.

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