Grow revenue without the complexity of growing teams.

You need 40% revenue growth. Your board approved 10% headcount growth.

The math doesn't work. Unless you find operational leverage.

Adding people adds complexity. Adding systems that scale? That's how you hit targets without breaking your organisation.

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Here's the reality you're navigating:

Revenue targets keep climbing. 30-40% growth year-over-year. Your investors want it. Your board expects it. Your compensation depends on it.

But you can't just scale headcount proportionally. Adding 40% more salespeople means $2M-3M in additional salary costs, recruiting battles in a tight market, management layers you don't want to add, office space, equipment, tools, overhead, and organisational complexity that slows everything down.

Your margins matter. Revenue growth is meaningless if you destroy profitability getting there. The board wants growth and healthy unit economics.

Your operational capacity is the bottleneck. Your team is good. They're working hard. But there are only so many hours in the day. So many calls they can make. So many deals they can close. You need a way to multiply output without multiplying organisational complexity.

How Friyay solves it

We give you revenue growth as a service. Without the organisational complexity.

Scalable growth infrastructure
Need to reach 50,000 prospects? We handle it. Need 1,000 qualified meetings this quarter? We book them. Your revenue capacity scales without your headcount scaling.
Predictable costs
$300K annually for enterprise-scale conversation capacity. Compare that to hiring 10 SDRs at $1M+. Same output. Fraction of the complexity and cost.
Zero management overhead
We don't show up in your headcount. We don't need office space. We don't require management layers. We just deliver qualified opportunities to your closers.
Protected margins
Revenue growth at controlled cost. Your sales efficiency improves. Your unit economics get better, not worse.

Result: You hit growth targets without organisational chaos.

How it works for Managing Directors

Four things happen:

1
Week 1: Strategic deployment
We map to your revenue priorities. Untapped database? Underserved market segment? Inbound overflow? We deploy where you need capacity most.
2
Month 1: Immediate impact
Pipeline building at scale. Qualified meetings flowing. Your existing team focuses on closing. Revenue starts accelerating.
3
Quarter 1: Measurable growth
You're reaching prospects your team didn't have time for. Converting dormant contacts into revenue. Building pipeline that feeds quarters ahead.
4
Year 1: Growth without complexity
You hit your 40% revenue growth target. Your team grew 10%. Your complexity didn't multiply. Your margins held or improved.

Timeline: This isn't a multi-year transformation. You see revenue impact in month one.

What you get

Scalable revenue generation
Your closers focus on closing. We handle everything before that — prospecting, qualification, meeting booking. Your revenue capacity just multiplied without organisational complexity.
Protected margins
$300K annually vs. $1M+ to hire equivalent SDR capacity. Your growth doesn't destroy your unit economics.
Operational simplicity
No new management layers. No new office space. No new HR complexity. Just more pipeline feeding your existing closer capacity.
Strategic flexibility
Need to pivot to a new market segment next quarter? Tell us. We adjust immediately. No reorg required.

The growth economics

Traditional scaling approach
Need 40% revenue growth. Hire 10 more SDRs + 3 more closers = 13 people. Salary: $1.04M ($80K SDRs) + $450K (closers) = $1.49M. Fully loaded with benefits/overhead: $1.94M. Plus recruiting, onboarding, management, tools, space. Ramp time: 6-9 months before full productivity. Management complexity: New layers, more 1-on-1s, more meetings. Total year-one cost: $2M+.
Friyay approach
Need 40% revenue growth. Keep existing team, add Friyay for capacity. Friyay cost: $300K annually. Ramp time: Week 1. Management complexity: Zero added. Total year-one cost: $300K. You achieve the same growth for 85% less cost. With zero organisational complexity.

Margin protection

Before Friyay
Revenue: $20M. Sales & marketing costs: $6M (30% of revenue). Add $2M in headcount to grow 40%. New costs: $8M. New revenue: $28M. New sales & marketing as % of revenue: 28.6% (marginal improvement).
With Friyay
Revenue: $20M. Sales & marketing costs: $6M (30% of revenue). Add $300K for Friyay. New costs: $6.3M. New revenue: $28M. New sales & marketing as % of revenue: 22.5% (750 bps improvement). Your board sees revenue growth and margin expansion. That's how you get promoted, not just keep your job.

Proof

100,000+ enterprise conversations monthly

We handle sales conversations at scale. Your business gets enterprise-grade capacity without building an enterprise-sized sales org.

Cost per conversation: $7.10

Fully loaded SDR cost: $20-25 per conversation. That's 65-72% more cost-efficient.

55.9% response rates, 22.9% conversion

Better than industry averages (20-30% and 2-5%) because we're having real SMS conversations that get responses.

Client example: $270K from dormant database

Same team. Same budget. Just systematic engagement with contacts that were sitting there unused.

Strategic benefits

Growth without complexity
Your org chart doesn't explode. Your management team doesn't need to double. Your operational overhead stays controlled.
Fast execution
Board wants aggressive Q2 targets? Deploy in week one. See results in week two. No "we need six months to hire and ramp."
Strategic agility
New market opportunity? We adjust. Product launch needs support? We're ready. No reorganisation required.
Focus on core business
Your team focuses on product, service delivery, and closing deals. Not managing an ever-growing sales org.

Most relevant solutions for you

Outbound Prospecting

Scale to new markets without scaling headcount. Reach 50,000 prospects at a fraction of SDR costs. Learn More

Database Reactivation

Turn 30,000 dormant contacts into revenue. Assets you already own, monetised systematically. Learn More

Customer Retention

Protect your revenue base. 10% churn reduction = millions in protected revenue at zero acquisition cost. Learn More

Common questions

Your growth targets aren't optional. Your timeline isn't flexible. Your board's expectations aren't negotiable.

Every quarter you try to scale revenue by only scaling headcount, you're making the business more complex and less efficient. Every month you wait to deploy operational leverage, competitors are finding it first. Or: you deploy Friyay, hit your growth targets, protect your margins, and keep your organisation simple.

Book a demo

See how AI-powered conversations can transform your sales pipeline.