Your database is revenue. We help you unlock it.
You have 30,000 contacts in your CRM. Past customers. Old leads. Expired quotes.
Your team reached maybe 500 of them last quarter.
That's 29,500 potential opportunities gathering dust while you pay for CRM licenses to store them.
Here's what you're looking at:
Your database is underutilised. You spent years and significant budget building it. Marketing campaigns. Sales outreach. Trade shows. Partnerships. Each contact cost you $50-200 to acquire. Now they're sitting there. Dormant.
Data quality is declining. Phone numbers disconnect. Email addresses bounce. People change companies. Every month your database gets less accurate and less valuable.
Nobody has time to work it. Sales is focused on new leads. Marketing is running new campaigns. Your dormant database? It's on everyone's "should do" list. Nobody's "doing now" list.
The opportunity cost is massive. These aren't cold leads. They're people who already knew you. Bought from you. Engaged with you. They're warm. They're just... dormant.
You need someone to systematically work your database. Clean it. Engage it. Turn it into actual revenue instead of just CRM storage costs.
How Friyay solves it
We monetise your database professionally. As a service.
- We clean your dataValidate phone numbers. Verify email formats. Remove duplicates. Fix field misalignments. Detect burner or disconnected numbers. You get a cleaned, standardised database with a validation status report.
- We engage systematicallyWe reach out to your entire database via SMS. Not mass broadcasts. Intelligent, contextual conversations based on their history with you.
- We deliver qualified opportunitiesWhen someone's ready to buy again, expand their service, or refer a colleague, we hand them to your sales team with full conversation context.
Result: Your database becomes an asset that generates revenue, not just costs you license fees.
How it works for CRM leaders
Four things happen:
- 1Day 1: Database audit and cleaningSend us your database. We validate phone numbers, verify emails, remove duplicates, fix misalignments, flag invalid contacts. You get back clean data and a full validation report.
- 2Day 2: Systematic engagement beginsWe start SMS conversations. "Last time we spoke, you were interested in X. Is that still a priority?" We're not blasting everyone. We're having relevant conversations based on their history.
- 3Week 1: Results start flowingQualified opportunities route to your sales team. Dead contacts removed. Updated information logged. Your database is getting cleaner and more valuable simultaneously.
- 4Month 3: Database fully monetisedWe've reached everyone. Your sales team is working opportunities from contacts that were sitting dormant. Your database is clean, engaged, and generating revenue.
Timeline: Cleaning happens immediately. Revenue impact shows up in week one.
What you get
- Clean, validated dataPhone numbers validated and corrected. Email formats verified. Duplicates removed. Field misalignments fixed. Burner/disconnected numbers flagged. Standardised data format. Full validation status report.
- Systematic database engagementWe reach all 30,000 contacts. Not just the ones sales had time for. All of them. Systematically. Professionally.
- Revenue from owned assetsThese are contacts you already paid to acquire. We turn them into pipeline at zero acquisition cost.
- Improved data hygieneAs we engage, we update records. New contact info. Current company. Recent needs. Your CRM reflects reality.
The revenue opportunity
- Conservative modelScenario: 30,000 dormant contacts. Contacts reached: 30,000. Response rate: 40% = 12,000 responses. Qualified opportunity rate: 20% = 2,400 opportunities. Close rate: 10% = 240 customers. Average deal size: $1,000. Revenue generated: $240K.
- Your returnCost: $75K-90K (3-month campaign). ROI: 2.7-3.2x in first campaign. And you still own those contacts for future campaigns.
Data quality before & after
- Before FriyayPhone number accuracy: 70-75%. Email deliverability: 65-70%. Duplicate records: 8-12%. Field alignment issues: 15-20%. Last contact date: Average 18+ months ago. Usable data rate: ~60%.
- After FriyayPhone number accuracy: 95%+. Email deliverability: 90%+. Duplicate records: <2%. Field alignment issues: <3%. Last contact date: Current. Usable data rate: 90%+. Your database becomes 50% more valuable through quality improvement alone.
Who this works for
Any business with substantial customer databases:
- Service providersPast customers who might need service again, expanded service, or refer colleagues.
- Commercial/industrialOld quotes that didn't close, customers who've grown and need bigger systems.
- Financial servicesFormer clients, past applicants, expired leads that might be ready now.
If you have a database of past customers, old leads, or expired opportunities, we can help you monetise it.
The cost comparison
- Hiring SDRs to work your database2-3 SDRs at $80K each = $160K-240K. Fully loaded: $208K-312K. Time to ramp: 3-6 months. Contacts they'll realistically reach: 5,000-7,500 per year. Still only 17-25% database utilisation.
- FriyayCost: $21K-30K per month = $63K-90K for full campaign. Time to deploy: Day 1. Contacts reached: All 30,000. 100% database utilisation. You reach everyone. For less money. In less time.
Most relevant solutions for you
Common questions
Your database cost you millions to build. It's costing you tens of thousands annually to maintain.
We systematically clean it, engage it, monetise it, and turn it into the revenue-generating asset it should be.
Book a demo
See how AI-powered conversations can transform your sales pipeline.