Your database is revenue. We help you unlock it.

You have 30,000 contacts in your CRM. Past customers. Old leads. Expired quotes.

Your team reached maybe 500 of them last quarter.

That's 29,500 potential opportunities gathering dust while you pay for CRM licenses to store them.

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Here's what you're looking at:

Your database is underutilised. You spent years and significant budget building it. Marketing campaigns. Sales outreach. Trade shows. Partnerships. Each contact cost you $50-200 to acquire. Now they're sitting there. Dormant.

Data quality is declining. Phone numbers disconnect. Email addresses bounce. People change companies. Every month your database gets less accurate and less valuable.

Nobody has time to work it. Sales is focused on new leads. Marketing is running new campaigns. Your dormant database? It's on everyone's "should do" list. Nobody's "doing now" list.

The opportunity cost is massive. These aren't cold leads. They're people who already knew you. Bought from you. Engaged with you. They're warm. They're just... dormant.

You need someone to systematically work your database. Clean it. Engage it. Turn it into actual revenue instead of just CRM storage costs.

How Friyay solves it

We monetise your database professionally. As a service.

We clean your data
Validate phone numbers. Verify email formats. Remove duplicates. Fix field misalignments. Detect burner or disconnected numbers. You get a cleaned, standardised database with a validation status report.
We engage systematically
We reach out to your entire database via SMS. Not mass broadcasts. Intelligent, contextual conversations based on their history with you.
We deliver qualified opportunities
When someone's ready to buy again, expand their service, or refer a colleague, we hand them to your sales team with full conversation context.

Result: Your database becomes an asset that generates revenue, not just costs you license fees.

How it works for CRM leaders

Four things happen:

1
Day 1: Database audit and cleaning
Send us your database. We validate phone numbers, verify emails, remove duplicates, fix misalignments, flag invalid contacts. You get back clean data and a full validation report.
2
Day 2: Systematic engagement begins
We start SMS conversations. "Last time we spoke, you were interested in X. Is that still a priority?" We're not blasting everyone. We're having relevant conversations based on their history.
3
Week 1: Results start flowing
Qualified opportunities route to your sales team. Dead contacts removed. Updated information logged. Your database is getting cleaner and more valuable simultaneously.
4
Month 3: Database fully monetised
We've reached everyone. Your sales team is working opportunities from contacts that were sitting dormant. Your database is clean, engaged, and generating revenue.

Timeline: Cleaning happens immediately. Revenue impact shows up in week one.

What you get

Clean, validated data
Phone numbers validated and corrected. Email formats verified. Duplicates removed. Field misalignments fixed. Burner/disconnected numbers flagged. Standardised data format. Full validation status report.
Systematic database engagement
We reach all 30,000 contacts. Not just the ones sales had time for. All of them. Systematically. Professionally.
Revenue from owned assets
These are contacts you already paid to acquire. We turn them into pipeline at zero acquisition cost.
Improved data hygiene
As we engage, we update records. New contact info. Current company. Recent needs. Your CRM reflects reality.

The database economics

Your investment in the database
30,000 contacts acquired at $100 average CAC = $3M invested. Annual CRM licensing for 30,000 contacts = $30K-50K. Current utilisation: Team reaches ~500 per quarter = 1,500 per year. Utilisation rate: 5%. $3M asset performing at 5% capacity.
With Friyay
Database cleaning: Included. Systematic engagement: All 30,000 contacts reached. Cost: $21K-30K per month during campaign. Utilisation rate: 100%. $3M asset fully monetised. You already paid for these contacts. We help you get value from them.

Typical results

Data quality improvement

15-25% of contacts have outdated information. We fix it, log it, update your CRM. Your database becomes more accurate, not less.

Reactivation rate: 15-25%

Of dormant contacts we engage, 15-25% turn into qualified opportunities. On 30,000 contacts, that's 4,500-7,500 opportunities.

Revenue per reactivated contact: $50-500+

Depends on your business model. But even conservative numbers add up fast.

Client example: $270K from dormant database

15,000 contacts. Most hadn't been touched in 6-18 months. We reached them systematically. Generated $270K in revenue. ROI positive in month one.

The revenue opportunity

Conservative model
Scenario: 30,000 dormant contacts. Contacts reached: 30,000. Response rate: 40% = 12,000 responses. Qualified opportunity rate: 20% = 2,400 opportunities. Close rate: 10% = 240 customers. Average deal size: $1,000. Revenue generated: $240K.
Your return
Cost: $75K-90K (3-month campaign). ROI: 2.7-3.2x in first campaign. And you still own those contacts for future campaigns.

Data quality before & after

Before Friyay
Phone number accuracy: 70-75%. Email deliverability: 65-70%. Duplicate records: 8-12%. Field alignment issues: 15-20%. Last contact date: Average 18+ months ago. Usable data rate: ~60%.
After Friyay
Phone number accuracy: 95%+. Email deliverability: 90%+. Duplicate records: <2%. Field alignment issues: <3%. Last contact date: Current. Usable data rate: 90%+. Your database becomes 50% more valuable through quality improvement alone.

Proof

Response rates: 40-50%

These aren't cold contacts. They know you. When you reach out professionally with context, they respond. Industry average for cold outbound? 20-30%. This is warm reactivation.

Reactivation success: 15-25%

Of dormant contacts, 15-25% turn into opportunities, active customers, or qualified referrals.

$270K from one client's dormant database

Same contacts. Same CRM. Just systematic, professional engagement.

100,000+ conversations monthly

We're not experimenting with your database. We've done this at scale across industries.

Who this works for

Any business with substantial customer databases:

Service providers
Past customers who might need service again, expanded service, or refer colleagues.
Commercial/industrial
Old quotes that didn't close, customers who've grown and need bigger systems.
Financial services
Former clients, past applicants, expired leads that might be ready now.

If you have a database of past customers, old leads, or expired opportunities, we can help you monetise it.

The cost comparison

Hiring SDRs to work your database
2-3 SDRs at $80K each = $160K-240K. Fully loaded: $208K-312K. Time to ramp: 3-6 months. Contacts they'll realistically reach: 5,000-7,500 per year. Still only 17-25% database utilisation.
Friyay
Cost: $21K-30K per month = $63K-90K for full campaign. Time to deploy: Day 1. Contacts reached: All 30,000. 100% database utilisation. You reach everyone. For less money. In less time.

Most relevant solutions for you

Database Reactivation

Systematic engagement with dormant contacts. Professional SMS conversations. Revenue from assets you already own. Learn More

Customer Retention

Keep current customers engaged. Reduce churn. Surface expansion opportunities before they go looking elsewhere. Learn More

Common questions

Your database cost you millions to build. It's costing you tens of thousands annually to maintain.

Right now, it's generating almost no revenue. It's just sitting there. Every month it sits dormant, contacts become less accurate, opportunities expire, and competitors potentially reach them first. Or: we systematically clean it, engage it, monetise it, and turn it into the revenue-generating asset it should be.

Book a demo

See how AI-powered conversations can transform your sales pipeline.