Improve your sales efficiency ratio without adding headcount.

Your revenue per rep is declining. Your cost per meeting is climbing. Your board wants better unit economics.

Adding more SDRs makes the problem worse, not better.

You need more output per rep. Not more reps.

Book a Demo

Here's what you're looking at:

Your efficiency ratios are moving in the wrong direction. Revenue per SDR: Down 15% year-over-year. Cost per qualified meeting: Up 20%. Sales & marketing efficiency: Below where it needs to be.

Adding headcount doesn't solve it. More SDRs means more salary, more overhead, more management complexity, more tools licenses. Your costs scale linearly but your output doesn't.

Your existing capacity is underutilised. SDRs spending 60% of time on activities that don't generate pipeline. Closers taking unqualified meetings. Database sitting dormant because nobody has time to work it.

You need operational leverage. Something that increases output without proportionally increasing costs. Something that makes your existing team more efficient, not just bigger. The board wants better economics. You need a way to scale revenue without scaling costs at the same rate.

How Friyay solves it

We give you operational leverage through conversation capacity. As a service.

Scalable operations
Handle 10,000 conversations or 100,000 conversations. Same service model. Predictable cost per conversation ($7.10). No hiring. No ramp time. No management overhead.
Predictable unit economics
$300K annually for 50,000 conversations = $6 per conversation. Compare that to SDR fully loaded cost per conversation: $22-25. That's 73% more cost-efficient.
Efficiency gains without complexity
Your SDRs focus on high-value activities. Your closers only take qualified meetings. We handle the volume work that was consuming capacity.
Performance visibility
Every conversation tracked. Every outcome measured. You see exactly what's working: response rates, qualification rates, meeting show rates, conversion to pipeline.

Result: Better output per rep. Better cost per meeting. Better sales efficiency ratio.

How it works for RevOps

Four things happen:

1
Week 1: Operational integration
We integrate with your CRM, your calendar system, your reporting tools. Everything flows into your existing stack. No new systems to manage.
2
Week 2: Capacity deployment
We start handling conversations at scale. Inbound qualification. Database reactivation. Outbound prospecting. Whatever capacity gap you need filled.
3
Month 1: Metrics improvement
Your cost per qualified meeting drops. Your team's capacity utilisation improves. Your efficiency ratios start moving the right direction.
4
Month 3-6: Optimised operations
We've identified what works in your market. Your conversion rates improve. Your cost per conversation drops further as we optimise.

Timeline: Operational efficiency gains show up in your metrics by month two.

What you get

More output per rep
Your SDRs focus on complex deals and high-value accounts. We handle the volume — database reactivation, routine follow-up, initial qualification. They're more productive. You don't need to hire more of them.
Better metrics across the board
Cost per conversation: Down 70%+. Cost per qualified meeting: Down 50-60%. SDR capacity utilisation: Up 40-50%. Sales efficiency ratio: Improving quarter over quarter.
Scalable operations
Need to 2x pipeline next quarter? We scale. No recruitment cycles. No ramp time. Just more conversations at the same predictable unit cost.
Clean operational data
Every conversation logged. Every outcome tracked. Your reports actually reflect reality. No "I think we followed up" or "I meant to call them back."

The efficiency math

Current state (typical)
10 SDRs at $80K each = $800K salary. Fully loaded cost: $1.04M (with benefits, overhead). Conversations per SDR: 2,500 per year = 25,000 total. Cost per conversation: $41.60. Qualified meeting rate: 20%. Cost per qualified meeting: $208.
With Friyay augmenting your team
Keep your 10 SDRs for high-value work: $1.04M. Add Friyay for volume: $300K annually. Total cost: $1.34M. Conversations: 25,000 (SDRs) + 50,000 (Friyay) = 75,000 total. Blended cost per conversation: $17.87. Qualified meeting rate: 25% (better qualification). Blended cost per qualified meeting: $71.47. You just improved your cost per meeting by 66% while tripling your conversation volume.

Impact on key metrics

Sales Efficiency Ratio

Before: $1.04M in SDR costs to $8M in pipeline = 7.7x efficiency. After: $1.34M total costs to $18M in pipeline = 13.4x efficiency.

CAC Impact

More efficient top-of-funnel = lower customer acquisition cost. If Friyay reduces your cost per qualified opportunity by 50%, your CAC drops proportionally.

Capacity Utilisation

Your SDRs stop doing work that could be automated at scale. Your closers stop taking unqualified meetings. Everyone focuses on activities that actually require human expertise.

Proof

100,000+ conversations monthly

We handle enterprise sales conversations at scale. We see patterns across industries. We know what efficiency looks like.

55.9% response rates

Industry average: 20-30%. Better response rates = better cost per contact.

22.9% conversion to qualified opportunities

Industry average: 2-5%. Better conversion = better cost per meeting.

Cost per conversation: $7.10

Fully loaded SDR cost per conversation: $20-25. That's 65-72% more cost-efficient.

Operational benefits

No management overhead
We don't show up in your headcount. We don't need performance reviews. We don't quit after 18 months. Your ops team focuses on strategy, not managing SDR capacity.
Predictable scaling
Need to double conversations next quarter? Cost scales linearly. No recruiting. No ramp time. No hoping you can hire fast enough.
System integration
We work with your CRM, your calendar tools, your reporting stack. Everything flows into your existing systems. No new platforms to manage.
Performance visibility
Every conversation tracked. Response rates. Qualification rates. Meeting show rates. You see exactly where efficiency is coming from.

Most relevant solutions for you

Outbound Prospecting

Scale conversations without scaling costs. 50,000 prospects reached at $6 per conversation vs. $25 with SDRs. Learn More

Inbound Response

8-second response time, 24/7 coverage. Capture leads your team would miss. Zero additional headcount. Learn More

Database Reactivation

Monetise 30,000 dormant contacts without adding SDR capacity. Turn existing assets into revenue. Learn More

Common questions

Your board wants better efficiency ratios. Lower CAC. More output per rep.

Adding more headcount makes those metrics worse, not better. Every quarter you operate at current efficiency levels, you're leaving margin on the table. Spending more per meeting than you need to. Underutilising your existing capacity. Or: you deploy operational leverage, improve your metrics, and show the board efficiency gains by next quarter.

Book a demo

See how AI-powered conversations can transform your sales pipeline.