Fill your closers' calendars with qualified meetings.
Your closers are good at closing. That's why you pay them $150K.
But they're spending 60% of their time chasing leads, playing phone tag, and showing up to meetings with people who aren't ready to buy.
That's $90K worth of their time wasted on work an SDR should be doing.
Here's what appointment booking actually looks like:
Lead comes in. SDR reaches out. They're interested. Great. Now starts the dance: 'Can you do Tuesday at 2?' 'No, how about Wednesday at 10?' 'I have a conflict, what about Thursday at 3?' 'Let me check my calendar...'
Meanwhile, nobody's actually qualifying this person. Are they the decision-maker? Do they have budget? Do they have a timeline? Or are they just 'gathering information'?
So your closer finally gets on the call. And discovers: Wrong person (they need to involve their boss). No budget ('just exploring options'). No timeline ('thinking about this for next year'). Not qualified (doesn't even fit your ICP). That's 30-45 minutes your closer never gets back.
Multiply that by 10-15 calls per week. Your $150K closer is spending 20+ hours on unqualified meetings. That's half their week.
How Friyay solves it
We qualify leads and book meetings with qualified prospects only. As a service.
- 1We qualify thoroughlyBefore anyone gets on your closer's calendar, we've asked the real questions via SMS. Budget confirmed. Timeline verified. Decision-maker identified. Pain points understood.
- 2We handle the scheduling danceAll the back-and-forth about times? We do it. Calendar integration means we book directly into your closer's available slots. No phone tag.
- 3We deliver contextYour closer shows up to every meeting knowing: Who they're talking to. What they need. Why they're interested. What objections came up. What budget range they mentioned.
Result: Your closers spend their time closing, not chasing or qualifying.
How this works
Three things happen:
- 1Lead comes in, we engage immediatelyForm fill, inbound inquiry, outbound response — doesn't matter. We start the conversation via SMS right away.
- 2We qualify and scheduleWe ask the qualifying questions. Budget? Timeline? Decision-making process? Who else needs to be involved? Once they're qualified, we check your closer's calendar and book the meeting directly.
- 3We deliver the contextMeeting booked? Your closer gets full conversation history, qualification notes, and what this person actually needs. They show up prepared, not going in blind.
Timeline: Day 1 we integrate with your calendar and set qualification criteria. Day 2 we start booking meetings. Week 1 your closers' calendars are filling with qualified opportunities.
Who this works for
High-touch B2B sales with complex deal cycles:
- Enterprise softwareLong sales cycles, multiple stakeholders, need thorough qualification before wasting AE time.
- Professional servicesHigh consideration purchases, need to verify budget and authority before booking.
- Commercial/industrial salesComplex deals, need decision-maker involvement, can't waste time on information-gatherers.
Any business where closer time is expensive and scarce. Where the bottleneck is closing capacity, not lead volume. Where one bad meeting costs you a good deal you didn't have time to pursue.
The economics
- The cost of wasted closer time5 closers at $150K each = $750K in salary. If they're spending 50% of their time on non-closing activities (scheduling, qualifying, chasing), that's $375K in wasted closer capacity.
- With FriyayCost: $21K-30K per month = $252K-360K per year. Closer time freed up: 40-60% (now spent actually closing). Effective closer capacity gained: 2-3 additional closers worth of closing time. You're spending $300K to gain $375K in closer productivity. Net gain: $75K+ in reclaimed capacity. Plus the deals they actually close with that extra time.
- Cost per meeting comparisonYour SDR/BDR handling scheduling and light qualification: $60K salary divided by 500 meetings = $120 per meeting. But only 50% are qualified. Real cost per qualified meeting: $240. Friyay: $300K per year divided by 2,000 meetings = $150 per meeting. 85% are qualified. Real cost per qualified meeting: $176. Plus we deploy immediately. No ramp time. No management overhead.
Common questions
Your closers are expensive. Their time is valuable.
Every hour they spend on unqualified meetings is an hour they're not closing deals. Every 'just exploring' conversation is a real opportunity they didn't have time to pursue. Every 'let me check my calendar and get back to you' is friction that loses deals. Or: we qualify everyone, book only qualified meetings, and fill their calendars with people ready to buy.
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