Turn 30,000 dormant contacts into revenue.
You have thousands of past customers sitting in your database. People who bought from you. People who asked for quotes. People who said "maybe later."
Your team can reach maybe 500 of them this quarter.
That's 29,500 opportunities left on the table.
Here's what usually happens with dormant databases:
You spent money acquiring those contacts. Marketing campaigns. Trade shows. Sales outreach. Good money. Then they went quiet. Or your team moved on to newer leads. Or there just wasn't time to circle back.
Now they're sitting there. Taking up space in your CRM. Costing you money in licensing fees. Reminding you daily that you're not doing anything with them.
Your team knows they should re-engage them. But between new leads, existing deals, and fires to put out? It never happens.
The math is brutal. You have 30,000 past customers. Even if your team could reach 20 per day — which they can't — that's 1,500 business days. That's six years. You don't have six years.
How Friyay solves it
We turn your dormant database into active revenue. As a service.
- 1We clean your dataYour database is messy. We validate phone numbers, verify email formats, remove duplicates, fix field misalignments, and detect burner or disconnected numbers. You get a cleaned, standardised CSV with invalid contacts flagged or removed, plus a validation status report.
- 2We re-engage via SMSWe reach out with intelligent, contextual conversations. Not mass messages they ignore. Actual back-and-forth via text that feels human and gets responses.
- 3We deliver qualified opportunitiesWhen someone's ready to buy, upgrade, or take a meeting, we hand them to your team with full conversation context. Your closers focus on closing. We handle everything else.
Result: Revenue from contacts you already own.
How this works
Three things happen:
- 1We clean your databaseYou send us your contacts. We validate phone numbers, verify email formats, remove duplicates, fix field misalignments, detect burner or disconnected numbers. You get back a cleaned, standardised CSV with a validation report showing exactly what was fixed and what was removed.
- 2We run intelligent SMS re-engagement campaignsWe reach out with context. "Last time we spoke, you were interested in X. Is that still a priority?" We're not blasting everyone with the same message. We're having relevant conversations via SMS based on their history with you.
- 3We qualify and deliverSomeone's interested? We ask the right questions. Understand their current needs. Qualify them properly. Then we route them to your team with full conversation history: "This is Sarah. She bought in 2023. Looking to expand. Budget confirmed. Ready to talk."
Timeline: Day 1 we clean your data. Day 2 we start conversations. Week 1 you're seeing qualified opportunities flow in.
Who this works for
Industries with large customer databases:
- International moving companiesYou have thousands of people who moved once. Some will move again. Or refer colleagues. We find them.
- Commercial securityPast quotes that didn't close. Old customers who might expand. Contacts who've grown and need bigger systems.
- Financial servicesFormer clients, past applicants, expired leads. All potential revenue if someone actually follows up.
Any business with a substantial database of past customers, old leads, or expired quotes. If you spent money acquiring those contacts, we help you get value from them.
The economics
- Traditional approachHire 2-3 SDRs to work through your database. That's $160K-240K per year in salary, benefits, and overhead. Plus 3-6 months ramp time. Plus management overhead. Plus they'll never actually get through all 30,000 contacts.
- Friyay$21K-30K per month depending on volume. Immediate deployment. We reach everyone in your database systematically. Zero management required.
You already paid to acquire these contacts. This is about getting value from assets you own.
Common questions
You already own these contacts. You already spent money acquiring them.
Every day you wait, that's revenue sitting dormant. Opportunities your competitors might capture. Relationships going cold. Or: we systematically reactivate your database while your team focuses on closing the opportunities we deliver.
Book a demo
See how AI-powered conversations can transform your sales pipeline.